Big

This is extraordinary:

"On the studio lot below, along a route where trams of tourists roll by, is a black-and-green poster for the hit musical “Wicked.” Universal is the majority investor in the show, which has grossed $3 billion since 2003 from productions in New York, Chicago, London, Tokyo, and dozens of other cities. More to the point: “Wicked” is on track to become the most profitable venture in the 101-year history of Universal, Mr. Horowitz acknowledged in an interview, more lucrative than its top-grossing movies like 'Jurassic Park' and 'E.T.'"

Think about this for a moment. One of the oldest of Hollywood studios and the studio behind Steven Spielberg's box office smasheroos and its biggest money-spinner is a piece of musical theatre.

When musicals go big, they really do go big.