Father and Son Blonde-ing Experience

I admire producer Sonia Friedman's promotional chutzpah ("Beatlemania"?) but can this really be true? It would seem that the London production of Legally Blonde - the Musical is reaching the audience parts that Broadway couldn't:

"(The Broadway production) failed to find the people it looks like we are finding – the couples, the groups, the granny taking her granddaughter, the father taking his son"

The father taking his son? Makes a change from beer drinking and fishing trips, I suppose.